- Demo Day
Speaker | Return (SFS Fertilizer, LLC)
Los Angeles, CA | email@example.com
A Minnesota native, now based in Los Angeles, Adam John Brummond is an award-winning director with work encompassing several industries and mediums. Through his production company, The Factory, Adam has directed over 100 commercial projects for clients ranging from Indian Motorcycle to Blue Moon. He has become proficient in creating brand films that give a heartbeat to inanimate objects through the people who experience them.
Adam has a strong entrepreneurial spirit, and while his passions lie in film, he also believes he has a unique opportunity to play a small role in the global effort to create a more sustainable planet. Along with his brothers, he is an active partner in a 2500 acre regenerative organic farm, R.D. Brummond + Sons, and an organic fertilizer and compost business called Return. His efforts are focused on conservation, sustainability, and strategy.
Session Code: 6E
Track: Uses, Markets and Marketing Track
Session Name: Tips for Building Customer Relationships and a Better Brand
Session Time: Wednesday, January 26, 2:00 PM to 3:30 PM
Presentation Title: And Action! Lessons Learned in Filmmaking Applied to Compost
Presentation Description: We open under a microscope. It’s dead quiet. Tiny little particles bounce around at random like the white ball in the classic Atari game, Pong. As we zoom in to take a closer look, the movements begin to slow; we begin to hear the first notes of Debussy’s Clair de Lune.
Through a series of macro shots, we see soil slowly being peeled from the earth’s surface. A mixture of wood and organic matter suspended in space, an explosion of oxygen and fuel combusting into a ball of fire. The combination of tranquil cinematography and classical music is meditative, even mesmerizing. For a moment, we are entirely absorbed.
The ear-piercing roar of an engine disrupts our dream-like state. From afar, we see a John Deere tractor pulling a compost-turner. Debris erupts from the massive horizontal blender consuming everything in its sight. In the distance, we can hear microbes screaming for their life, knowing all too well, their date with destiny has come.
FADE TO BLACK:
This presentation will advise businesses to consider the importance of writing their own story. The script above paints very different pictures of a compost operation, evoking varied emotions. As a USC professor once told me, you can’t sit with your ass between two chairs. From the consumer’s perspective, the compost marketplace can be confusing; finding your brand’s unique story can not only help them choose your product but create brand loyalty lasting long after the sale. More often than not, entrepreneurs start with the product, leaving the marketing for another day. This presentation will challenge that instinct. Identifying your demographic, creating positioning statements, conducting focus groups, and determining who you want to be are daunting tasks. I’ll discuss our approach, similarities in filmmaking, lessons learned, and keys to success.