Speaker | The Modern Connection
Charleston, SC | firstname.lastname@example.org
At the forefront of the social media and digital marketing industry stands The Modern Connection’s CEO, Ashley T. Caldwell. Ashley had a hunch in 2009 that social media marketing in business would be the next big thing, and that’s what sparked the idea of The Modern Connection. What started as a freelance business out of Ashley’s home office has turned into a successful boutique firm with a growing team of savvy professionals: all focused on connecting businesses with their customers online in a simple and effective way. Ashley is often called on as THE social media resource in the southeast region. She is frequently invited to speak to groups of business owners while holding training workshops and industry overviews.She holds a bachelor’s degree from the University of Colorado and formerly worked in sales, marketing and TV & print journalism.
Session Name: Mini-Workshop: Best Practices in Using Soicial Media
Session Time: Thursday, January 30, 2:00 to 3:30 PM
Presentation Title: Social Media in Today’s Business Landscape
Presentation Description: In the ever-changing world of marketing and advertising, it can be tough to keep up, let alone stay current. This session will educate and inform attendees about:
— Social media’s current role in business today
— Where B2C and B2B companies should be focusing their time
— Basic network by network overview of what it is, who is on it and how to use it
— Creative inspiration and examples of others in the composting industry
— Next steps for approaching online marketing with clear takeaways
Presentation length will be 45 minutes with 15 minutes open for Q&A.