Speaker | A1 Organics
Eaton, CO | ClintonSander@a1organics.com
Clinton joined A1 Organics in July 2018. He has spent the last 8 years working in the natural foods industry creating marketing initiatives, brand campaigns, and innovative merchandising techniques. He is passionate about sustainability, family, and giving back to your community. Clinton has seen first-hand the importance and value of diverting organic material away from landfills within a commercial retail food environment.
Session Code: 4E
Track: Uses, Markets and Marketing
Session Name: Improving Your Social Media & Marketing
Session Time: Wednesday, January 26, 8:30 AM to 10:00 AM
Presentation Title: Video Content Marketing is our “Black Gold”!
Presentation Description: Video is one of the top marketing tools for on online content, time to embrace it and find a strategy. VM trends are increasingly important to overall marketing strategies. In 2021, “86% of businesses indicated that they were using video as a marketing tool.” Additionally, “93% of them say it’s a critical part of their strategy, 84% of consumers have been convinced to buy a product after watching a video, and they’re twice as likely to share videos than other types of online content” (statistics credit Michael Brenner). Engage your customers with real-life content now. Learn about 2022 trends, live video opportunities on social media pages, and understand large production services are not necessary in today’s smart phone world.
Session Code: 6E
Track: Uses, Markets and Marketing Track
Session Name: Options and Opportunities
Session Time: Wednesday, January 26, 2:00 PM to 3:30 PM
Presentation Title: Sell More Compost with the New STA Elevator Pitch!
Presentation Description: Before we can sell more compost, we need to be able to talk about it with Clarity – Confidence – Consistency! We listened – throughout the past few years and the past few days – and developed easy-to-repeat messaging and tools you can use TODAY to increase compost’s brand awareness through STA! Our STA Ambassadors will share feedback gathered from Conference attendees, to help bring clarity to the program for both STA Participants and those on the fence. STA is an excellent program that’s been developed over 20 years, and with this new focus, will unify all of the industry!