- Demo Day
Speaker | McGill Environmental Systems
New Hill, NC | firstname.lastname@example.org
Gary heads sales and marketing for McGill Premium Compost Products, drawing from 25+ years of regional and national sales managerial & marketing expertise to expand McGill’s 30-year competency. Gary is charged with leading McGill’s compost sales & market development team. His focus is on the advancement and presentation of technical training programs for professionals in the Turfgrass, landscaping, agriculture, and environmental industries, including engineers and specification writers tasked with the development and management of programs for storm water and erosion control in the NC, VA, and SC markets. Gary is on the Board of Directors for the US Composting Council and a member of the USCC Marketing Development Committee. He is also a board member and past President of the NC Composting Council, a member of the VA Composting Council, board member of the NC Green Industry Council.
Session Code: 4E
Track: Uses, Markets and Marketing
Session Name: Improving Your Social Media & Marketing
Session Time: Wednesday, January 26, 8:30 AM to 10:00 AM
Presentation Title: Physical Marketing vs. Digital Marketing: How Using Physical Marketing Materials Will Amplify Your Digital Campaigns
Presentation Description: Although it may be hard to believe, not everyone stares at only their phone or computer screens. As such, not all marketing needs to be digital. Traditional marketing, also known as physical marketing, has taken a backseat to today’s focus on digital marketing programs. Currently, many companies believe physical marketing materials are a thing of the past, and therefore exclusively utilize digital platforms for all their marketing. This mentality could and will limit your ability to effectively market your products and services. Yes, digital marketing needs to be a major focus of your marketing program, but that doesn’t mean using physical marketing materials are not beneficial in today’s digital environment. Using physical marketing materials to amplify your digital campaigns is highly beneficial for your business, by helping to create impactful promotional campaigns and strengthen brand awareness.
This session will highlight the many benefits of utilizing physical marketing materials which have stronger impacts on customers and prospects. By outlining how printed material should be used to complement your online marketing programs, you will gain insight why this will drive traffic to your website and increase the efficacy of your digital programs. Learn how utilizing printed materials, such as brochures, signs, and various promotional materials will create stronger awareness of your products and generate higher sales & profits.