Lauren Clarke

Lauren Clarke

Lauren Clarke

Speaker | Turn

Dallas, TX | lauren@turncompost.com

Lauren Clarke is the Founder and CEO of Turn. Lauren has degrees in Violin Performance from the University of North Texas, Strategic Communications from Columbia University, and Culinary Arts from El Centro College. She has a broad background in marketing and strategy, doing work for large and small companies.
Lauren is a certified Master Gardener with Texas A&M AgriLife (Class of 2013) and a certified composting specialist with Texas A&M AgriLife. She is a certified compost operations manager (CCOM) with the US Composting Council, and she is also a Certified Culinarian with the American Culinary Federation. She is supremely grateful for her husband, two children, backyard chickens, and edible yard.

Session Code: 3E

Track: Community Composting

Session Name: Focusing on Data

Session Time: Tuesday, January 25, 4:15 PM to 5:45 PM

Presentation Title: Getting Consumers To Care About Composting

Presentation Description: In the United States, over one-third of all available food goes uneaten through loss or waste. It is the single largest item in our everyday trash, and the largest item to go into municipal landfills. Consumers in their own homes make up the majority of food waste in America – more than grocery stores, restaurants, or any other part of the supply chain. However, most American consumers are either unaware of the problem, or they just don’t care.

Turn is a DFW based composting service that is focused on a subscription model for consumers that educates, motivates, and equips them to compost. We have three different product levels for consumers in paid private model with no municipal support or funding. Throughout the pandemic, our residential composting subscription service actually increased.

We will provide analysis and research on what are the motivators and detractors for consumers from using our service. We will talk through creative techniques we have utilized to bring awareness and understanding to consumers in our community. We will also provide analysis (quant and qual research) of people that do not use our service and are not interested in composting.

Ultimately this will have a social psychology tone to it. Getting down to the ‘why’ and ‘why not’ of composting from a broad swath of demographics in our local community.