Speaker, Workshop Instructor | R. Alexander Associates, Inc.
Apex, NC | 919-367-8350 | firstname.lastname@example.org
Mr. Alexander has over 35 years of experience in all aspects of compost and other organic recycled product manufacturing, marketing and utilization. He has authored over 400 articles and presentations on organic recycled product marketing and utilization, and is the author of “The Practical Guide to Compost Marketing and Sales”. Mr. Alexander is a past USCC Board member and Co-chair of the Market Development Committee. He is also the recipient of the USCC’s Kellogg Award for Outstanding Service to the Composting Industry‚ and it’s Clean Water Award.
Presentation One: “Updates in Compost Labeling, Registration and Certification”
Session: “Seal of Testing Assurance, Part 2: Smart Marketing with STA”
Time: Tuesday, January 29, 4:45 PM – 6:15 PM
Presentation Summary: “Updates in Compost Labeling, Registration and Certification” – In order to distribute and sell compost, it must be properly labeled and registered in the States in which it is sold. Specific formats must be used in label design,and information provided,depending on whether the product is registered as a soil amendment or fertilizer. Further, labeling text is scrutinized, and only specific product claims are allowed. Allowable product claims (benefits) will be reviewed, as will product registration options. Further, new trends, both positive and negative, in compost labeling will be discussed.
An update will be provided on USCC efforts with AAPFCO, including the new compost definition and phosphorous regulation efforts, as well as organic certification.
Presentation Two: “Product Branding to Assist in Compost Marketing”
Session: “Compost Uses and Markets: Step It Up a Notch”
Time: Wednesday, January 30, 2:00 PM – 3:30 PM
Presentation Summary: “Product Branding to Assist in Compost Marketing” – Generating revenue through compost marketing is key to creating a sustainable composting business. Composts are marketed as more commoditized products, and they are marketed as branded products.
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising.
Branding can provide many benefits, including increased value and assuredly of sale. However, there are important and pragmatic steps to take in order to properly brand. These steps, as well as examples of good branding in the composting industry will be discussed.
Workshop: WORKSHOP 7 (FULL DAY): Baseline Technical Knowledge for Selling Compost
Workshop Summary: Understanding specific technical aspects of the ‘green industry’ is essential to the successful marketing of compost. This workshop was developed to provide composters and compost marketers with a basic technical understanding of soil and plant functions, and explain how compost assists these functions – ‘WHY COMPOST IS SO GOOD FOR THE SOIL AND WHY IT HELPS PLANTS GROW’. The course also describes products that are used along with compost, as well as those which compete with compost, as well as the pros and cons of their usage, compared to compost. Without understanding the basics of the industries in which we sell, it is impossible to be productive in the sale of compost. This course provides these basics on an easy to understand and practical level.