Shota Austin

Shota Austin

Shota Austin

Tank's Green Stuff | "Product Development – Know your product, Know our Market, Expand your Sales"

Tucson, AZ | shota@ffxsite.net

USCC Member

Shota is a former U of A Compost Cat, has experience in producing, marketing, and selling both food waste and green waste compost. Shota has been in the agricultural industry for 14 years working with livestock (goats, sheep, cattle, chickens), cotton, alfalfa, nursery crops, orchards, and vegetable production. He has been working in compost for the last 8 years, and now work’s for Tanks Green Stuff in Tucson Az as Compost Operations Manager.

Session Code: C1

Session Name: Building Markets

Session Time: Tues, January 26, Round 1, 1:30-2:30 PM EST

Session Description: How can you grow your compost product market? You will hear about three approaches: -Developing Value-Added Products -Marketing to Hemp Growers -Bidding on DOT Jobs: Do’s, Dont’s and Tips.

Presentation Title: Product Development – Know your product, Know our Market, Expand your Sales

Presentation Description: When it comes to landscaping, gardening, farming, or remediation; compost is just the beginning. Healthy, nutrient-rich compost is the base of many of our products and we got creative with it to grow our business. I want to discuss how we use STA resources, OMRI listing, product trials, and lab testing to sell high-value compost and develop value added products. Our goal is to provide strategies to take 10,000 yards of compost that nets $200,000. Expand the product line, increase education and sell the same 10,000 yards to net $395,000
First, you must know what you have, being fully aware of the pros and cons of your product. How your product is perceived by homeowners, gardeners, farmers, growers, and landscapers. 

Secondly, you must know your customers, give the people what they want!

Armed with this information you can develop products to suite your customers’ needs to expand sales and chase the demand. Find out what people want and tell them what they need!

Together we will explore how to conduct market research, analyze customer feedback & sales, working with local partners to develop markets and niche products (like profitable custom blends), educating customers and marketing with STA, and how to market and sell by products (yes, by-products!) of compost operations.