Suzanne Longacre

Suzanne Longacre

Suzanne Longacre

Speaker | Laurel Valley Soils

Landenberg, PA |

Suzanne Longacre is the USCC Market Development Committee Co- Chair, Marketing Manager for Laurel Valley Soils, and a Food Marketing Grad from the University of Delaware. She has a passion for all things marketing, and is a repeat guest on You Bet Your Garden with Mike McGrath, as well as a judge for “Hen Hatch”, University of Delaware’s spin on Shark Tank. Laurel Valley Soils provides post-harvest mushroom compost and soil blends for stormwater management, green roofs, gardens, urban farms and topdressing to mid-Atlantic wholesale customers.

Session Code: 4E

Track: Uses, Markets and Marketing

Session Name: Improving Your Social Media & Marketing

Session Time: Wednesday, January 26, 8:30 AM to 10:00 AM

Presentation Title: Creating Customer Engagement via Partner & Event Collaboration

Presentation Description: Mark Twain said “Synergy – the bonus that is achieved when things work together harmoniously.” Learn how to create synergy, excitement and engagement with other stakeholders to promote compost use. Building on events such as International Compost Awareness Week and World Landscape Architect Month provide great opportunities to target and reach influencers within and outside the compost industry.

Session Code: 6E

Track: Uses, Markets and Marketing Track

Session Name: Options and Opportunities

Session Time: Wednesday, January 26, 2:00 PM to 3:30 PM

Presentation Title: Sell More Compost with the New STA Elevator Pitch!

Presentation Description: Before we can sell more compost, we need to be able to talk about it with Clarity – Confidence – Consistency! We listened – throughout the past few years and the past few days – and developed easy-to-repeat messaging and tools you can use TODAY to increase compost’s brand awareness through STA! Our STA Ambassadors will share feedback gathered from Conference attendees, to help bring clarity to the program for both STA Participants and those on the fence. STA is an excellent program that’s been developed over 20 years, and with this new focus, will unify all of the industry!