John leads the charge in communicating the Viably (formerly Komptech Americas) story to the world to drive awareness and understanding of the brand. He and his team execute the strategies and tactics that deliver high-value customer experiences designed to engage, educate, and excite them about what’s possible.

Session Code: 2B

Track: Business

Session Name: Business of Operations

Session Time: Wednesday, February 7, 1:45 – 3:15 PM

Presentation Title: If You Want To Attract Top Talent You Have To Stand For Something

Presentation Description: In today’s fiercely competitive marketplace, organizations are continually seeking to attract and retain top talent to gain a competitive edge. However, in this pursuit, many organizations overlook a critical aspect: understanding their own purpose. This presentation will examine the importance of organizational purpose in recruiting top talent and highlights the benefits that arise from aligning the purpose of the organization with the aspirations of prospective and current employees.

First, a clear organizational purpose provides a compelling narrative that resonates with talented individuals seeking meaningful work. Top talent is increasingly drawn to organizations that offer more than financial incentives, but provide a greater sense of purpose and impact. By articulating a strong purpose, organizations can attract individuals who are intrinsically motivated, passionate, and committed to making a difference. Such individuals are more likely to exhibit higher levels of engagement, productivity, and loyalty, thereby contributing to the organization’s long-term success.

An understanding of organizational purpose enables effective communication along with the ability to bring to life the organization’s values and vision. To best communicate this, you have to spend the time to understand the overlap between your employees, your brand, and your customers. When the purpose of an organization has been identified and brought to life, it is easier to articulate, and effectively communicate, it serves as a powerful magnet, attracting individuals who share the same values and vision. This alignment fosters a sense of belonging, encourages innovation, and cultivates a positive work culture, all of which are crucial factors in retaining top talent.

Secondly, a clear sense of organizational identity extends to retaining and developing employees. A well-defined purpose provides a roadmap for employees at your organization and can align desired behavior to strategic goals and objectives that enable them to thrive and contribute meaningfully. The result of these efforts are more aligned employees, a more productive workforce, and a stronger company overall.

Organizations must invest in understanding and leveraging their own purpose as a powerful tool for attracting and retaining the best talent in the marketplace. Our presentation will show how, by clarifying and effectively communicating their purpose, Komptech Americas has appealed to talented individuals who are driven by a desire for meaningful work and alignment of values. Moreover, we will share a working example of how developing an easy to understand brand purpose has helped Komptech Americas define a path for the future growth of its organization.